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newslaundry – Dhobi Ghat (Full Show)

Madhu Trehan and Sevanti Ninan, Indrajit Hazra, Vinod Dua and Dilip Cherian discuss blurring of lines between editorial and marketing, loss of sanctity of facts, compromises, advertisement draped as news, plants, and more.

 

Madhu Trehan and Sevanti Ninan, Indrajit Hazra, Vinod Dua and Dilip Cherian discuss blurring of lines between editorial and marketing, loss of sanctity of facts, compromises, advertisement draped as news, plants, and more.

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  • projit

    news much like the arts and culture transscend predetermined input from the consumer , The canons are clearly laid down in a text titled “standing room only” by the father of mordern marketing Phillip Koetler..which suggests that like art is individual expression , news is individual stance or rhetoric ..and any predetermined input from the consumer adulterates the news offering. and that news should be from a position of noblesse oblige or higher ground ..in fact marketing at the cutting edge also acknowledges that consumer insight is just a guide to basic instinct ..its upto a marketer to unlock reall needs and hence real offerrings .. the closer the needs of the editor and the audiences are balanced or the artist and the patron ..the better the state of art and news …

  • Dev Ashish Dhiman

    This new portal has really enabled the youth ( as i consider a part of ) to go into a thorough comparative understanding of what i am watching on TV, or my social media account or may it be daily news paper. It seems like journalism now has different meaning for different outlets. And more importantly when we talk about ethics and corruption in this field, it is really sad to see that the only way an entire generation can think about or understand any information is no more liable, and we have to use the technique of comparative reading to conclude about certain issues.

    Also, I will certainly agree with Mr Vinod, Denials don’t work for Indians.

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