NDTV shuts down NDTV Profit

New Delhi Television (NDTV) wrote to the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) on June 1, 2017, informing them of the “future” of NDTV Profit and Prime.

The letter states that “NDTV has decided to transfer its business programming from Profit” to regular business and finance segments on NDTV 24X7. It went on to add that this would mean “suspending the current trading hours programming on Profit while Prime will continue as a channel”.

In March 2014, NDTV had announced the launch of a two-in-one channel of sorts where NDTV Profit would turn into NDTV Prime after 5 pm, that is, after trading hours. NDTV Prime from 5 pm onwards focussed on “infotainment” for the “uber Indian male“.

NDTV‘s letter to BSE and NSE effectively means that NDTV Profit would cease to exist. The letter, however, goes on to add that NDTV would not rule out the possibility of reviving a business channel when “circumstances are appropriate”. According to a Business Standard report, the move is aimed at cutting costs and “maximising the potential of entertainment content”. The website profit.ndtv.com would, however, continue its coverage of business and markets.