newslaundry – Dhobi Ghat (Full Show)

news much like the arts and culture transscend predetermined input from the consumer , The canons are clearly laid down in a text titled “standing room only” by the father of mordern marketing Phillip Koetler..which suggests that like art is individual expression , news is individual stance or rhetoric ..and any predetermined input from the consumer adulterates the news offering. and that news should be from a position of noblesse oblige or higher ground ..in fact marketing at the cutting edge also acknowledges that consumer insight is just a guide to basic instinct ..its upto a marketer to unlock reall needs and hence real offerrings .. the closer the needs of the editor and the audiences are balanced or the artist and the patron ..the better the state of art and news …