Aman Screws Asha

The marketing division of TOI shows us who’s the boss at TOI. But will they mess with Arnab? No way.

Arnab Goswami Vs Aman Ki Asha

One can always depend on The Times Of India to drive home the point that nothing gets in the way of its marketing division’s endeavours. Not even the brutal murder of two Indian soldiers on Indian territory by Pakistani troops.

What are we harping on about?

To set the context, on January 8, 2013, news channels reported that two Indian soldiers were killed by Pakistani troops who crossed into Indian territory in Jammu & Kashmir.  It was also reported that the Pakistani troops even cut off the head of one of the soldiers and took it away as a trophy. This morning’s newspaper headlines, expectedly, reported the news on their front pages and also announced the breakdown of Indo-Pak relations.

TOI, much like other papers, carried a front page story -“Pak troops kill two jawans, behead, mutilate one of them”. The article was carried on on Page 15.  But to get to Page 15, you had to cross Page 9 which carried a quarter page Aman Ki Asha article on the bottom left. Aman Ki Asha (Peace ki Hope) is TOI’s initiative to promote harmony between India and Pakistan – through activities like seminars and debates.

The heading of the article is “A war of words to give peace a fighting chance”. The article goes on to state that – “The road to peace is long and not always very obvious. So Aman Ki Asha in association with the Debating Societies of India and Pakistan is organising an Indo-Pak debate to discuss the most fruitful way forward”.  A debate which is to take place a day later at Taj Palace Hotel, and Congress MP Mani Shankar Aiyar is to attend the “civilised” debate along with Foreign Secretary Salman Haider, journalist Shoma Choudhury and the panelist for all reasons and seasons – Kabir Bedi.

A worthy initiative, if not for the fact that it couldn’t be more ill-timed what with the recent turn of events last evening following the actions of the Pakistan army. That this was an event planned before Pakistani soldiers murdered and mutilated Indian soldiers on Indian territory, is obvious. As we all know, nothing gets in the way of the marketing division’s activities at TOI.

What’s bizarre is that while the editorial team at the newspaper is kow-towing to the marketing team’s Aman ki Asha venture – on Times Now it was a different picture altogether. Arnab Goswami was at it last night, going hammer and tongs at any Pakistani spokesperson who dared make an appearance on his panel discussion. Arnab would not cease and desist till it seemed that the spokespeople from either country would declare war on camera.

Suffice it to say, never has it been clearer that while the marketing team might run rough-shod over the edit team at the newspaper, far be it for them to do so with Rambo Goswami. And while the TOI’s edit position may be more in line with its Aman Ki Asha venture, Times Now clearly has a mind of its own. It’s war baby, war. That’s all we heard on Times Now.

Ah, what we’d give to be a fly on the wall whenever the Jains have a combined edit meet of the Aman Ki Asha coterie and the Arnab Ki Sena.

Image By – Swarnabha banerjee 

Comment Policy: We encourage discussion and debate in our comments, among viewers and writers. However comments that are abusive or personal in nature, will be deleted.

All our articles are run through a software to avoid the possibility of unattributed work finding its way into Newslaundry.

1 Star2 Stars3 Stars4 Stars5 Stars (15 votes, average: 4.40 out of 5)

More from NL Team

Contribute Your Views
  • Nitesh

    small error in ur article…. please don’t abuse Arnab Goswami (one of the few journalists and media editors left today who come across as genuinely pro-people and Indian nationalist) by calling his program “THE NEWSHOUR” as …. “FACE THE NATION” !! the latter is an expressly anti-national program by an anti-national agent..

  • Satyam Sharma

    Hmmm, so Nehru-Maino sycophant-in-chief Mani Shankar Aiyar, Congress/UPA govt foreign secretary Salman Haider and Tehelka editor (aka Congress spokesperson) Shoma Chaudhary will be debating India-Pakistan relations (“Aman ka Tamasha”) at the Taj Mahal Palace Hotel …

    … that still doesn’t answer my question, why hasn’t any Indian been invited to represent India in the debate?

    • raghu

      I am surprised….AIYAR,HAIDER,SHOMA are all INDIANS…..atleast they carry INDIAN passport????
      Anyways its kind of amusement for these BANKRUPT INTELLECTS to go for peace when a PAKISTAN IDENTITY is ANTI-INDIA…………They Just dont understand PEACE or might have deleted PEACE from there Dictionary……
      When whole world is certifying PAKISTAN is MIGRAINE,TROUBLE OF THE WORLD, I am sure there is better way to talk to them then use word PEACE in conversation

  • Bhupendrasingh

    If the article says that Marketing Team is running this blatant display of stupidity called Aman Ki Asha then Must say that there can be only two conclusions Either Marketing Team of TOI is dumb or is full of ISI Sleeper Moles. There is no difference between them and Asaram Bapu.

    • Satyam Sharma

      “Aman ka Tamasha” is an initiative by TOI where cross-border kitty parties, kebabs, caviars and romantic candlelight dinners (and bilateral cricket series, of course) are played out over the dead bodies of our martyred soldiers and victims of Pakistani terrorism.

      BTW, it should not be surprising that a significant section of our bleeding-heart left-lib media and “intelligentsia” establishment is directly or indirectly on the Pakistani ISI payroll (with or without their own knowledge). Sometimes all it takes to “buy over” influential leaders of public opinion is merely to sponsor a few fully paid-for foreign junkets.

      Remember, the editor-in-chief of Times of India, Dileep Padgaonkar (as also several other journalists and “intellectuals” known for pro-Pakistan tilt such as Kuldip Nayyar, Arundhati Roy and Gautam Navlakha, etc) used to regularly attend those Pakistani ISI-sponsored Ghulam Nabi Fai-hosted “seminars” in US and Europe. They come back brainwashed from these junkets and all dreamy-eyed about “lasting peace with Pakistan”, and then softly push Pakistani agenda in India through their mainstream media perches. (But now after Fai was exposed, convicted and jailed for being a Pakistani spy in the US, all his Indian “contacts” such as Padgaonkar, Nayyar, Navlakha and others are claiming that they never knew that it was the ISI which was funding their numerous American/European holidays and hotel stays!)

      And then the same ISI-attending TOI-editing Padgaonkar is made the official “interlocutor” by the Congress/UPA govt to deal with Jammu and Kashmir issues and liaise with Pakistan-backed separatist groups, and submit a report with recommendations on what Govt of India’s policies should be!

      • SHENOYBV

        The MMS government should reject the Padgaonkar report lock stock and barrel and throw it in the dust bin

      • Baba Bulle Shah

        You don’t understand Padgaonkar, Nayyar, Navlakha et al. are pure heart people It was the fault of Fai he should have informed them that he is a Paki spy they would have been careful , next time they will be careful.

  • Perhaps Arnab is the only media face with some nationalist views…otherwise media crooks lick to an extent to making paki’s feel embarrassed by the fifth columnists in Indian media , who bend to any extend to get laid with pleasure!

  • A pragmatic assessment of Indian Geo-political imperatives may have to accommodate/endorse initiatives like Aman-ki-Asha from TOI. Given to understand the emerging Geo-political perspective of Asian sub continent which has a direct impact on Indian options, the “State of Pakistan” appears to be a confederation ( patronized by US)of Elected Govt, overbearing Army & islamic militants striving individually for an exclusive political space for their survival.
    If one subscribes to this point of view, one can see logic in the responses from Govt of India and TOI’s Aman-ki-Asha “Coterie” and also of Arnab Sena to the “Joint adventure” of Pakistani Army & Pak Taliban on our border !

    • Qwerty

      Just love your “pragmatic assessment”. What precisely are these “Geo-political imperatives” pray ? I get it ! We mortal Indian’s are too dumb to soar to your intergalactic “geo-strategic” analytical heights. The only “geo-political” reality is that in a region of dysfunctional states we have a monarchy masqurading as a democracy namely India !!! Get it ? I wonder if Mani Shankar Aiyar a card carrying dynast if ever there was one – was trapped in some indescretion when posted to Pakistan. His fulsome defence of “jaw-jaw” with Pakistan if the face the blinding Pakistan’s hostility is puzzling to say the least.
      The only Aman Ki Bhasha Pakistan understands is a square upper cut administered with elan !!! But don’t hold your breath – Mama Maino and Manmohan are in charge so it’s never going to happen.

  • Raj

    TOI has been one of the bane of India due to its obvious paid news coverage involving indian cricket in general

  • Wow lot of attention to Arnab Goswami from all-around!! Can’t ignore him. I am glad he is abused and attacked for it’s going to be good for him eventually to enhance his image/stature. With so many expressing genuine dislike for him it is clear “HE’s DOING IT RIGHT”. No patronizing. No Scripted Interviews. No Bogus journalism. No misplaced/mistaken compassion. No eye on Padma or any other such awards. No Journalism for pleasing some quarter or the other. No Nonsense. TimesNow is living by its campaign tagline: Independent is Unafraid.

  • gaurav sobti

    even in the middle of prime time broadcast of times now on 8th January, where our ever-so-combative arnab made everyone, including Pakistani representatives, clam up with his barrage of accusations, the first promotional advertisement during the ensuring commercial break was of, of course, Aman ki Aasha……..One wonders how this lack of consistency is justified!

  • Bala

    Its the moolah, stupid.. just wait till Arnab stops raking in the moolah and TRPs.. while there is some truth in what people say about Arnab’s credentials (neutral, etc…biased only to himself), to accuse TOI of having any ideology or stand on any issue is preposterous. Even the Jains would not like to be accused of that…

  • jatin

    At least he is equally rude to everybody ,I shudder when I see the sardesai’s ,the Barkha’s and the Razdan’s corny arguments and one sided bias towards the corrupt ruling dispensation ..Arnab stikes a chord because he channels the rage and disenchantment of the masses ..much like the angry young man of bollywood did in 70’s .This time its real time and its evident the status quo is being challenged ,with the media politician alliance is falling apart and exposed by social media and few brash but lone warriors like Arnab ..