Has the ethical wall between the marketing and editorial crumbled in Indian media space? Has Samir Jain’s The Times of India market mantra of selling news like selling ‘toothpaste’ got all media houses chanting? Madhu Trehan looks at these disturbing questions with Sevanti Ninan, Indrajit Hazra, Vinod Dua and Dilip Cherian. They reflect on how advertisement is draped as news, and how some journalists have illusions of being a key player in corridors of power.