The Broadcast Audience Research Council (BARC) has elected Nakul Chopra, currently President of Advertising Agencies Association of India, as its next chairman. Chopra succeeds Viacom18 Group CEO Sudhanshu Vats, as the latter completes his one-year term at the helm of a body that runs India’s only television audience measurement system.

Speaking of his appointment, Chopra, who had joined BARC India’s board in September 2016, said, “We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year.” While Vats said, “My stint at the helm of BARC has been extremely rewarding. When I look back at what the team has achieved in a matter of just one year, I feel a sense of pride. It’s been a pleasure to work with Partho and the team.”

Over the last year, BARC India added another 10,000 households to its sample panel, in addition to announcing its partnership with multi-system operator DEN Networks.

Congratulating Chopra on his appointment, Vats said, “There is never a dull day at BARC India. I wish Nakul the very best as he takes on the reins of a hard-working, industry-critical operation in a fast-changing operating landscape. I am sure that BARC India will touch new heights under his leadership.” 

Congratulations also came in from BARC India CEO Partho Dasgupta. Welcoming the new chairman, Dasgupta said, “I am thankful to Sudhanshu for his guidance and support to the team. Nakul in his new role as BARC India chairman will be a great driving force in launching our Digital measurement products, expanding sample homes via RPD, and launching a suite of new products.”

Once the news got out, congratulatory messages from tweeples started pouring in as well.