It’s interesting to note that the first major film to tackle this issue focuses on a male entrepreneur. Yet there are many other organisations and inspirational individuals, usually women, working to challenge the stigma around periods. For example in India, there is Aditi Gupta, founder of the menstrupedia comic, which aims to educate children about menstruation. Writer and peace campaigner Radha Paudel is also challenging chaupadi in Nepal.
Education is key to changing attitudes to menstruation and in order to do this we need to engage men and boys. Perhaps male hero Padman is a first step.
Being able to manage menstruation safely and without stigma is a basic human right which many women and girls are denied. The silence and stigma around menstruation cannot be replaced by a new form of sanitary pad; it can however be challenged by discussion and awareness and Padman can perhaps play an important role in starting the conversation.