This session of Media Rumble moderated by Manvi Sinha Dhillon along with Anushree Goenka, Directors of Operations at Scroll.in, Praveen Gopal Krishnan, Head of Products at The Ken, and Raju Narisetti, the CEO of Gizmodo Media Group, discuss about the different ways of diversifying revenue in media companies, the lessons learnt, and the experiences in handling profits and losses.