It’s news…it’s propaganda…it’s NaMo TV!

The channel dedicated to our dear leader is flouting regulations left, right and centre. Is anyone watching?

ByCherry Agarwal
It’s news…it’s propaganda…it’s NaMo TV!
  • whatsapp
  • copy

The entry of a shiny new channel on our television sets has opened the proverbial Pandora’s Box. Out of this comes questions of ownership, licensing, TRAI regulations, the Model Code of Conduct, and whether the governing Bharatiya Janata Party is above all rules.

The channel in question is NaMo TV, which was recently rechristened Content TV.

As the name suggests, the channel is dedicated to the Prime Minister. It plays recorded content through the day: speeches by Modi and BJP leaders, schemes launched under Modi, and sometimes even movies like Bose: The Forgotten Hero.

Mystery owners

Little to nothing is known about the owners, promoters or the company that runs NaMo TV.

On October 4, 2012, the Gujarat state BJP unit had partnered with five local Gujarati channels to launch NaMo TV. According to domain registration website Whois, on the exact same day, the domain name was registered with, an American domain registrar and web hosting company. The registrant is Ahmedabad-based NST Private Limited. The domain expires in October 2025 and is currently up on sale.

The email address given above is that of Parag Shah (46), who runs NST Private Ltd, a company that deals with networking and data services business. The office is situated in a decade-old building in the plush Ambawadi area in his hometown, Ahmedabad.

Shah was posted as officer on special duty (IT) in the Gujarat chief minister’s office from January 2003 to 2008. Apart from the CMO, Shah looked after 32 different state government websites including that of the information department. He was also involved with IT-related work in the state home department and the Anti-Terrorism Squad (ATS) of the Gujarat Police. Shah has worked as personal assistant to Gandhinagar Member of Parliament and former Deputy Prime Minister Lal Krishna Advani in 1998.

‘Registered, but never used

When 101Reporters met Shah in his office on the third floor of an old building Sanskar-2, he said though he had registered the domain name way back in 2004, it had never been used. The domain name was transferred to GoDaddy in 2012, Shah told 101Reporters.

“The Namo TV that is on air has the domain name ‘’ and not ‘.com’. It is entirely different. I am an IT professional who was associated with the Gujarat CMO and even with Advaniji but was never a member of BJP. It is my business to get the domain names registered and sell them. I have several domain names registered in my name and there was nothing wrong in that. My is coincidentally associated with with which the was also connected but I don’t know who owns that. I had put my domain name for sale long back and it is still very much on sale,” he said.

The website,, has this to say about itself: “Hindi news website on Narendra Modi live, Narendra Modi video, Narendra Modi app, Narendra Modi news, Narendra Modi latest speech. We provide you with the latest breaking news on Indian politics.”

A search on domain registration website Whois shows the registrar of is Endurance Domains Technology LLP. The search also shows that the IP location is San Francisco, California, and it was created on October 1, 2017. Most other details are retracted.

Notably, an LLP or a Limited Liability Partnership is easier to form and has lesser compliance and disclosure compared to a Private Limited Company.

The promoters of the 2012 version of NaMo TV have declined any involvement with NaMo TV. “We were earlier involved with NaMo TV. We are not running it anymore,” Sujay Mehta, one of the original promoters, was quoted in Business Standard.

The report also stated: “NaMo TV was aired by Mehta, a homeopath, through a company called New Hope Infotainment incorporated in 2012 … The company was registered at the same address where Mehta runs his homoeopathy clinic in Vastrapur locality of Ahmedabad.”

As of today, the Ministry of Information and Broadcasting’s website doesn’t reflect New Hope Infotainment’s name under companies running satellite television channels in India.

Business Standard also reported: “Company documents show that New Hope Infotainment had another shareholder named Sanjay Rasiklal Shah in addition to Mehta. The company was started with a paid up capital of ₹1 lakh. In 2012-13, the very first year of its operations, it recorded revenues of ₹3.5 crore and a profit of almost ₹65 lakh. But over the years, one of the companies promoting NaMo TV seems to have gone into oblivion. Since 2015-16, the company hasn’t earned any revenue from its operations. Most of its income in recent years has been derived from either interest on fixed deposits or income tax refunds.”

101Reporters also spoke to Mayank Jain, who was content head of NaMo TV in 2012. While in an interview today to ABP News, Modi feigned ignorance about NaMo TV, Jain said when Modi was CM, he used to insist that his ministers and senior bureaucrats do extensive interviews on various initiatives of his government for NaMo TV. Modi, he says, had also done a film on food safety measures.

Back in 2012, the purpose of launching NaMo TV was “the need … to project the truth—give voice to the BJP workers and highlight the immense work that the chief minister [Narendra Modi] had done for his homeland”. These were the words of BJP spokesperson Bharat Pandya who had said Modi’s rivals had launched a “fallacious campaign to bring him down” and NaMo TV was the BJP’s response to it.

But the channel was promptly shut down on October 5, 2012, and remained off-air for almost a week following funding concerns raised before the Election Commission.

By the third week of October, NaMo TV was back on air with the EC concluding that NaMo TV‘s expenses will have to be added to the BJP’s expenditure. Back then, the EC had put certain conditions on the channel for monitoring political advertisements and possible paid news.

As things stand now, PM Modi’s official mobile app has a link to NaMo TV. Both Modi and the BJP have tweeted urging people to watch it. But it is still not clear who owns or funds the 24-hour channel, which borrows the PM’s initials and his image for its logo and is available on various direct-to-home (DTH) and cable TV platforms.

News or advertisement?

Apart from opaque ownership, NaMo TV is in clear violation of several directives issued by the Telecom Regulatory Authority of India as well as broadcasting regulations.

Sample this.

On Tata Sky, NaMo TV is available on 324 (under Hindi movies), as well as on 145 (under Hindi entertainment) on Tata Sky. This is in addition to channel no 512 (Hindi news) listed in the promo.

On Airtel, it appears on 110 (Hindi entertainment), 210 (Hindi movies) and 316 (Hindi news).

Simply put, NaMo TV appears on three channels. This practice is known as dual or triple listing and is a clear violation of the TRAI directives which states that each channel can appear at “one place only” under one specified category. The category is specified by the channel itself.

Then there is the question of a private satellite broadcaster needing a licence before it can appear on TV screens. Such channels, which are permitted by the Ministry of Information and Broadcasting, are listed on the ministry’s website. NaMo TV, however, does not appear on this list of permitted private satellite channels, as of March 31. Broadcasting such a channel makes Airtel, Tata Sky and other DTH operators guilty of violating The Cable Television Networks Rules, 1994, as well as guidelines for obtaining a DTH broadcasting licence.

As per the Program Codes listed under the 1994 Act: “No cable operator shall carry or include in his cable service any television broadcast or channel, which has not been registered by the Central Government for being viewed within the territory of India.”

However, there’s a catch.

The Ministry of Information and Broadcasting, in its response to the EC, contended that NaMo TV is not a licensed channel but a direct-to-home advertisement platform. Tata Sky CEO Harit Nagpal told NDTV: “NaMo TV is not a Hindi news service, doesn’t need a licence. It’s a special service.”

This is in contradiction to what a Tata Sky representative tweeted seven days ago.

It is true that an advertorial platform is not bound by licensing regulations since it is not beamed by the broadcaster directly.

An advocate practising in the High Court told Newslaundry, on condition of anonymity: “For example, if your cable operator is Hathway, then it can have its local channel. Now that local channel may or may not have uplinking/downlinking permission. In this case, it is the distributor who will do the uplinking and downlinking and thus, making it available to its subscribers. As for security clearance, this local channel will not need it because a multi-system operator (MSO) already goes through a security check during the process of obtaining a license to be an operator.”

However, such a channel or advertorial content cannot be placed in the news genre as is the case with NaMo TV.

Moreover, even as an advertorial channel, NaMo TV violates the Advertising Code under the 1994 Act. Section 7(3) of the Act states: “No advertisement shall be permitted, the objects whereof, are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end.”

Newslaundry has reached out to Tata Sky CEO over calls, WhatsApp and email with the following questions.

  1. Yesterday you told NDTV that NaMo TV isn’t Hindi news. But on Tata Sky’s EPG, it shows under Hindi news. Your comments on why an advertorial channel has been placed under the news category.
  2. Despite several TRAI directives, NaMo TV appears on at least 3 LCNs on Tata Sky. Your comments?
  3. Since NaMo TV doesn’t have a licence, is its content being beamed by Tata Sky?

This story will be updated as and when he responds.

Meanwhile, the Ministry of Information and Broadcasting also told the EC that the BJP is footing the bill for advertisements.

So, with Tata Sky and Airtel listing NaMo TV under Hindi news, among other genres, and MIB stating it to be “advertorial”, it begs the question if NaMo TV can be described as paid news that comes under the purview of the EC.

According to the Election Commission of India’s website, paid news as defined by the Press Council of India is the generally accepted definition by the EC. It is defined as: “Any news or analysis appearing in any media (Print & Electronic) for a price in cash or kind as consideration”.

Speaking to Newslaundry, Padma Bhushan awardee and former Chief Election Commissioner N Gopalaswami said spotting paid news is a cat-and-mouse game. While the EC comes up with ways of spotting paid news, new ways of publishing come about.

Gopalswami also spoke to Newslaundry about the telecast of election matters during the last 48 hours before polls. He said: “Only exception to the 48-hour silent guideline is newspapers, which can publish ads, etc. Electronic media is supposed to keep quiet for 48 hours. So keeping quiet means keeping quiet.” If a channel broadcasts speeches, rallies, it will be in violation of the MCC, Gopalswami said.

Newslaundry also spoke to Shahabuddin Yaqoob Quraishi, India’s 17th Chief Election Commissioner, who also served as Director General, Doordarshan National Television Network. He said: “Prima facie, even if it’s a marketing platform, it cannot be uplinking in the country without any license, it is unimaginable. Otherwise, tomorrow you can start a marketing channel and put out all sorts of content. It is a strange answer that it is a marketing platform and hence, no license is required.”

Speaking about NaMo TV being paid news, Quraishi said: “Paid news is when you pretend that it is news. If it is actually an advertisement disguised as news then that is paid news. However, in this is case, it is obvious propaganda by the party, then it is not paid news but campaign expenditure which has to be accounted for and the content has to be cleared by the Election Commission.”

He added: “If channels continue to run speeches and coverage of rallies in the silent period, broadcasters will be in violation of the MCC.” However, Quraishi explained that this doesn’t necessarily work out in a multi-phased election. He said: “there is no way that you can cut out the signal to areas where MCC is in operation. So if public speeches are made, they are telecast regardless of silence period or zone. And they make the argument that the signal cannot be controlled to stop transmission in the area where the MCC is in place. So the violation may not be in letter, but in spirit the violation is clear.”

Quraishi also spoke about associated expenditure when it comes to electioneering. He said: “If it is a party propaganda machine the content has to be cleared by the Election Commission such as an advertisement for TV, radio etc. And the expenditure has to be accounted for. Even if they say it is a free channel, a notional fee has to be added to the expenditure as there is no free air time, there is always a value attached.”

This is explained in further detail in the EC’s manual on Model Code of Conduct, which addresses limitations arising from the “ wide reach of electronic media”, particularly during multi-phased elections. However, it clearly states: “What are prohibited are any advertisements or sponsored programmes or any reports supporting or criticizing a candidate with an intention to influence or effect the results of an election.”

Meanwhile, according to market research firm Chrome DM, the “opportunity to see” for NaMo TV is 39 per cent, which is right below NDTV India which is at 43 per cent. Opportunity to see (OTS) reflects how many households a particular channel reaches. For example, if OTS is 80 per cent, then 8 out of 10 households can view the channel. 

Source: Chrome Track 2.0, Week 14, 2019, Total C&S base:  84.07 mn

The question is if the EC will crack down on NaMo TV during the silent period. Considering how the channel has managed to surpass any scrutiny on various regulations it seems to be flouting, there’s very little hope.

Newslaundry reached out to Amit Malviya, who heads the BJP’s IT cell, with the following questions:

  1. NaMo TV is appearing on multiple channels for the same distributor such as channel no 324, 145, and 512 on Tata Sky. This is in violation of broadcasting guidelines and TRAI’s directives. Your comments?
  2. How can a channel placed under “news” category, broadcast movies? On April 3, NaMo TV was broadcasting Bose: The Forgotten Hero.
  3. The Ministry of Information and Broadcasting has stated that NaMo TV is an advertorial platform for which BJP is incurring costs. Yet it is categorised as news. Your comments on NaMo TV being categorised as paid news.
  4. What will the channel’s coverage be during the silent period prior to the April 11 polls? Will the channel stop/change its broadcast?

Despite several calls and messages, no response has been received yet. Newslaundry has also reached out to BJP national spokesperson Sudhanshu Trivedi. The story will be updated as and when they respond.

With inputs from Rajnish Mishra who works with 101Reporters.


We take comments from subscribers only!  Subscribe now to post comments! 
Already a subscriber?  Login

You may also like