With an increase of 186 percent in 2019-20, India has the biggest global audience for BBC News
Media

With an increase of 186 percent in 2019-20, India has the biggest global audience for BBC News

BBC News Hindi has also reported the largest increase in global audience among the BBC's global language services.

By NL Team

Published on :

BBC News's Indian audience has surged by 186 percent in 2019-20, according to its global audience measure. A statement from BBC said that India has the biggest BBC News global audience of 60 million people per week.

Among the BBC's global language services, BBC News Hindi has reported the largest increase of 175 percent in digital audience, implying an online reach of 13.3 million people per week.

The statement quoted Rupa Jha, BBC's head of Indian languages, as saying: "‘It is so exciting to see the impact and massive digital growth that BBC News Indian languages have seen in a market which is not only noisy and busy but it’s a market that demands clear, objective, imaginative output. We are proud of the trust and reliability we have built with Indian audiences that has accelerated our growth in India two years in a row."

The director-general of BBC, Tony Hall, said the UK will forge "a new relationship with the world in the decade ahead".

According to the statement, BBC Global News, which runs BBC.com and television channel BBC World News, also saw an increase in its Indian audience, standing at 11.1 million people per week. BBC's overall global reach stands at 468.2 million a week, an 11 percent rise from last year.

***

The media must be free and fair, uninfluenced by corporate or state interests. That's why you, the public, need to pay to keep news free. Support independent media by subscribing to Newslaundry today.

Newslaundry
www.newslaundry.com