India TV editor-in-chief and chairman Rajat Sharma has been re-elected as the president of the News Broadcasters Association.
According to PTI, Sharma was "unanimously" asked by members to continue as president for the year 2020-21. Anuradha Prasad Shukla, the chairperson and managing director of News24 was elected vice-president while MK Anand, managing director and CEO of Times Network, was elected honorary treasurer.
The appointments took place at a meeting of the NBA board, where the association's 13th annual report was presented. In a statement issued at the meeting, Sharma called the Covid pandemic an "unprecedented crisis", and said that the members of the NBA "stood up to all the difficulties and ensured that news was delivered seamlessly and without any glitches".
He continued: "This year also witnessed an unprecedented challenge of unregulated toxic content by some channels who are not NBA members. I am happy to share that NBA members stood together to fight against this menace...We have appealed to the advertisers not to support toxic content and sensationalism that promotes hate."
Sharma also referred to the TRP manipulation scam, saying the NBA has "for many years" been highlighting "its concerns about the veracity of TV viewership data, which have been prone to irrational fluctuations". To strengthen self-regulation, he continued, the government "should recognise the NBA Code of Ethics and make it part of the Programme Code under the Cable TV Rules..."
Sharma was first elected president of the NBA in 2014-15 and has held the position ever since, barring 2016-17.
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