Back in Time, Ep 8: Prasoon Pandey on his iconic Times of India campaign and the ad industry

Back in Time, Ep 8: Prasoon Pandey on his iconic Times of India campaign and the ad industry

Diving into independent India’s sociopolitical, cultural and economic history with Kunal Kamra.

ByNL Team
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In the final episode of Back In Time, Kunal Kamra sits down with Prasoon Pandey – his former boss, mentor and among the most iconic ad filmmakers – to chat about the Times of India ad campaign. They discuss Prasoon’s inspiration and how he convinced the brand to take such a different approach.

“Because you weren’t personal, because you weren’t bitter, your pieces had a life of its own,” he says about portraying the common man’s anger in the ad. He also talks about how cartoonist RK Laxman inspired him, why never using a smartphone makes him a better storyteller, and how advertising has changed over the decades.

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