Read the previous instalments of this series here and here.

On September 24, 2025, thousands of people were on the streets of Leh demanding statehood for Ladakh, jobs and constitutional protection for a fragile high-altitude ecology. Within 72 hours, that was no longer the conversation. 

A commentator named Richa Dwivedi had appeared on a platform called New India Junction to argue that the activist Sonam Wangchuk had inflamed the crowd by invoking the Arab Spring and Nepal’s Gen Z protests, after which the mob turned violent – and that Congress councillors had been “caught on camera” egging protesters toward stone-pelting and bandh calls. Around the same time another commentator, Ojas Bhandari, was posting videos calling Wangchuk “anti-national” and noting that he had reportedly been in Islamabad shortly before the Pahalgam attack. The trending question soon was whether Sonam Wangchuk was a foreign asset.

Then on July 20 this year, on the day of the ‘Chalo Sansad’ march, another content creator Garima Upreti questioned the violence at the Cockroach Janta Party protest and tagged Wangchuk to say “Look at your goons. Is this a national capital or Kashmir?”

Trace the accounts that drove the pivot, and the trail runs, again and again, to a single organisation – one registered, improbably, under “human health and social care services,” half-owned by a tech millionaire who says he wants nothing more to do with it, and followed, personally, on X, by the Prime Minister of India.

Its name is BlueKraft. And the question it has never answered is the simplest one of all: who pays for it all?

One address, many masks

BlueKraft does not look like much from the outside, which is the point. Its work surfaces under names that suggest grassroots energy or neutral journalism – New India Junction, The True Picture, Know The Nation, Modi Story – and almost never under its own. Newslaundry’s review of corporate filings, platform records and public profiles indicates that these platforms share staff, addresses and ownership with BlueKraft, and that the commentators who front them – Dwivedi, Bhandari, and others such as Garima Upreti – have each been associated with the organisation.