Fox News journalist Tucker Carlson has lost more advertisers on his show after his comments earlier this week on the worldwide protests following the death of George Floyd. According to the New York Times, companies like The Walt Disney Company, Papa John's, Poshmark and T-Mobile have "distanced themselves" from Tucker Carlson Tonight.
Floyd, a Black man, was killed in Minnesota when a white police officer knelt on his neck for over eight minutes, even as Floyd gasped, "I can't breathe."
In his show, Carlson had said: "This may be a lot of things, this moment we are living through, but it is definitely not about black lives and remember that when they come for you, and at this rate, they will."
The New York Times reports: "The flight of advertisers accelerated on Tuesday, when the watchdog group Sleeping Giants tagged T-Mobile in a Twitter post...Advertiser disavowals of the show gained momentum on Wednesday, after the newsletter Popular Information highlighted that Disney had run commercials 29 times on Mr Carlson's programme this year."
T-Mobile subsequently tweeted to Sleeping Giants that it has not run ads on Tucker Carlson Tonight since early May and has "cancelled all future placements".
Disney said it was asking a third-party media agency that placed the ads to stop doing so for the show, NYT said, while Papa John's issued a statement saying it would "stop spending on opinion shows" and that its advertisements were not an "endorsement of any specific programming or commentary". Poshmark's CEO said the company had stopped advertising on Carlson's show on June 2.
NYT added: "Few major brands remain on Mr Carlson's programme. Several major media buyers said they did not have clients with recent spots on the show."
Today, several media watchdogs are stepping up their game when it comes to calling out advertisers that power news shows that are characterised by bigotry and hate speech. Sleeping Giants, for example, ran a campaign calling out advertisers of right-wing website Breitbart. Breitbart went on to lose nearly 2,600 advertisers.
Closer to home, a Twitter campaign preceded Renault stopping its advertisements on Republic Bharat. The campaign stemmed from a on the channel’s coverage of the Palghar lynchings, where three men, including two sadhus, were killed in Maharashtra’s Palghar on April 16.
Through out , we've called out other advertisers funding shows that promote misinformation and bigotry. This is also why we at Newslaundry have always maintained that when the public pays, the public is served, and when advertisers pay, the advertiser is served.
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