‘A click is all that matters’: Lessons on ad revenue from News18’s ‘report’ on Malaika Arora

Wondering why the actor ‘going bra-less’ is news for News18? It all comes down to ad revenue.

ByAnna Priyadarshini
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‘A click is all that matters’: Lessons on ad revenue from News18’s ‘report’ on Malaika Arora
Shambhavi Thakur
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Complaining about the media is easy and often justified. But hey, it’s the model that’s flawed.

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